

The dimensions of quality that they applied to their product of service is aveilability since it defines the continuity of service to the customers. Verizon wants to keep their customers after their contract is done, so they decided to give a great discount to renew your contract or even getting a cell phone for free. They also also want to emphesizes with the reliability since it refers to the length of time that the product fails. Verizon gives an opportunity to have an insurence that would be able to usedto renew your cell phone after a year or if anythign happens to it then it also can be replace too. Verizon want to have their customer happy and making sure they have a great customer service also.
Some ideas that canbe recommend to Verizon is to advertize more those cell phones that have a better quality rather than those that just looks good, but easy to get damage.
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