What type of product flow do they use?
Verizon uses Continuous product flow when offering services and products to their customers. Products (such as cell phones) and services are supplied in a continuous fashion and tend to be highly standardized and automated with very high volumes of production.
What type of customer order do they process?
Even though verizon offers more of a service than an actual product, I believe the type of customer order they use is make-to-stock. This is because, they already have the products on hand in the store. When a customer buys a phone they are buying from the inventory in that store. This also goes with the service plans. Although they are somewhat customizable, there are base plans that you have to buy, then you can add whatever extras you want or need.
Which cell do they fall into in the process characteristics matrix?
The cell that I would say Verizon falls into is the Continuous cell under make-to-stock.
What are some of the factors influencing their process selection?
Some of the factors that influences their process would be the way that they have different companies providing the products (cell phones or accesories) that Verizon's customers would need.
Can they adopt any of the mass customization methods discussed?
I think Modular production can be adopted by Verizon because you can choose a type of plan that you would like from one of their services and customize it to meet your needs.
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