Tuesday, February 26, 2008

Service Process Design




The 3 elements of the service-product bundle

Tangible Service – Verizon has a variety of cell phones and a variety of accessories for the customer’s desire and even for their own needs.
Psychological benefits- The way customer gets satisfaction for the variety and quality of cell phones, accessories, the treatment of the staff that would make them feel at home and free to pick the things that you would like at the reach of a phone call, internet access, or by stopping in to a store.
Physical Goods- Customers would be satisfied to find a great way of coming out of a store with what they want and things that they need the most or more.

· The cell they operate in on the service matrix is the customer router since they have someone helping them to get what they want and with the different access that they need and accessories needed. Customer decides what they want while Verizon assemble everything together for the costumer’s wants.
· Some types of customer contact they encounter by either online by asking question in their online accounts, by calling the customer service of Verizon or also by stopping by a store and getting help from the customer service staff or other representatives. They would be able to response to the needs or the questions that the customers have, depending on the needs of the customers it would be faster to get an answer by the phone. Verizon’s customers can use self services by getting into their online account and ordering what they need or either by calling a Verizon representative.
· Verizon does use technology to have in track the needs of the customers and also by having costumers have their own account that would be able to order what they need. They do use focused in operations to have customer’s satisfaction. They support their employees by educating them about the service and also by letting them have the opportunity of help for tuition in schools and also by having enough employees schedule to work at any time that customers may need.
· The guarantees that they offer is by offering costumers a plan that if you loose a cell phone or any damages that would not count water in the cell phone would be able to get a brand new one and also when someone first buy a cell phone would be able to replace it for a different one if you did not like the one you were offered but it has a time limit of a month.

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